Managing vehicle inventory manually across multiple platforms can quickly become time-consuming and error-prone. For dealerships, keeping their website synchronized with AutoScout24 is essential to ensure customers always see accurate and up-to-date vehicle information.
WPdealer AutoScout24 makes this process fully automatic. Depending on your business needs, listings can be synchronized several times per day or as infrequently as once per week.
Unlike many integrations on the market, WPdealer AutoScout24 supports both import and export operations:
Export vehicle listings from your website to AutoScout24 (in countries where AutoScout24 provides export access).
Import vehicle listings from one or multiple AutoScout24 accounts into your WordPress website.
Synchronize prices, images, specifications, equipment and vehicle availability automatically.
Manage multiple AutoScout24 dealer accounts from a single website.
In this guide, we’ll walk through the complete setup process step by step.
WPdealer AutoScout24 was designed to support complex dealership workflows. A single website can import inventory from multiple AutoScout24 dealer accounts while exporting listings to a dedicated AutoScout24 account where export services are available.
Installing WPdealer AutoScout24
Before installing WPdealer AutoScout24, make sure the following plugins are already installed and activated:
Once the required plugins are activated, the AutoScout24 integration section will become available in the WordPress administration area.
Choosing the AutoScout24 API Service
Before connecting your website to AutoScout24, you must select the API service that matches your dealership’s country and synchronization requirements.
WPdealer AutoScout24 supports two different AutoScout24 services.
AutoScout24 Listing Creation API
The AutoScout24 Listing Creation API allows full two-way synchronization between AutoScout24 and your website.
With this service you can:
Import listings from AutoScout24 into WordPress.
Export listings from WordPress to AutoScout24.
Keep inventory synchronized automatically.
Manage vehicle updates from both platforms.
This service is currently available only in:
Italy
Germany
If your dealership operates in one of these countries and your AutoScout24 account supports export services, this is the recommended option.
AutoScout24 Listing Search API
The AutoScout24 Listing Search API is designed for dealerships that only need to import listings from AutoScout24 into their website.
With this service you can:
Import listings from AutoScout24 into WordPress.
Synchronize vehicle data automatically.
Manage one or multiple AutoScout24 dealer accounts.
Exporting listings from WordPress to AutoScout24 is not available with this service.
The Listing Search API is available in countries where the AutoScout24 Listing Creation API is not supported.
Depending on the country and AutoScout24 contract, an activation fee may apply.
Which Service Should I Choose?
Requirement
Listing Creation API
Listing Search API
Import listings from AutoScout24
✔ Yes
✔ Yes
Export listings to AutoScout24
✔ Yes
✖ No
Manual synchronization
✔ Yes
✔ Yes
Automatic synchronization
✔ Yes
✔ Yes
Multiple AutoScout24 accounts
✔ Yes
✔ Yes
Available in Italy and Germany
✔ Yes
✖ No
Available in other AutoScout24 countries
✖ No
✔ Yes
If your goal is to both import and export vehicle listings, choose the AutoScout24 Listing Creation API.
If you only need to import inventory from AutoScout24 into your website, choose the AutoScout24 Listing Search API.
Connecting Your Website to AutoScout24
Before WPdealer can communicate with AutoScout24, AutoScout24 must authorize the connection.
The dealership must send an email request to AutoScout24 using the same email address associated with its AutoScout24 account.
When sending the request, make sure to copy:
info@wp-dealer.com
To simplify the process, WPdealer AutoScout24 includes a pre-written email template directly within the plugin settings. Dealers can simply copy the suggested text and send it to AutoScout24.
The email template is automatically translated according to the language used on the website, currently available in:
English
German
Italian
Spanish
Dutch
Belgian
French
Making the activation process straightforward for dealerships operating in different countries.
Once AutoScout24 confirms the connection, the website can begin importing and exporting vehicle listings.
Adding AutoScout24 Dealer Accounts
WPdealer AutoScout24 supports an unlimited number of AutoScout24 dealer accounts.
This means that a single WordPress installation can import inventory from one dealership account or from multiple AutoScout24 accounts simultaneously.
To add a dealer account:
Open the AutoScout24 settings page.
Create a new dealer profile.
Enter the credentials provided by AutoScout24 and the dealer’s details.
Save the configuration.
Once the dealer account has been configured successfully, WPdealer is ready to import vehicle listings.
Configuring Automatic Synchronization
WPdealer AutoScout24 allows dealerships to import vehicle listings either manually or automatically.
Manual imports can be started at any time directly from the WordPress administration area.
For fully automated workflows, WPdealer includes a flexible scheduling system that can synchronize inventory at predefined intervals.
Available synchronization options include:
Every 4 hours
Every 6 hours
Every 8 hours
Every 12 hours
Daily, at a specific time
Weekly, on a selected day and time
This flexibility allows dealerships to choose the synchronization frequency that best matches the size of their inventory and business requirements.
For dealerships managing large inventories, less frequent synchronizations may be preferable to ensure that each import cycle has sufficient time to complete before the next one begins.
Once the synchronization schedule has been configured, WPdealer will automatically keep the website inventory aligned with AutoScout24 according to the selected schedule.
How to Import Vehicle Listings from AutoScout24
WPdealer AutoScout24 offers several synchronization modes to accommodate different dealership workflows.
Import Settings
WPdealer AutoScout24 provides several import strategies.
Import without setting offline the listings on this website
Use this option when your website inventory is managed independently from AutoScout24. Vehicle listings imported from AutoScout24 will be added or updated, but listings removed from AutoScout24 will remain unchanged on your website.
Keep listings synchronized (Soft Synchronization)
Use this option when AutoScout24 acts as the primary inventory source. Listings no longer available on AutoScout24 will automatically be set offline on the website.
Keep listings synchronized (Hard Synchronization)
Use this option when AutoScout24 is the only inventory source. Listings removed from AutoScout24 will be permanently deleted from the website.
Apply synchronization only to AutoScout24 imported listings
When enabled, only listings originally imported from AutoScout24 will be affected by synchronization rules. This allows dealership staff to continue managing manually created listings without interference.
Handling Offline Listings
WPdealer allows several strategies for vehicles marked as offline on AutoScout24:
Import and keep them offline.
Import, keep them offline and disable AutoScout24 export.
Import and publish them online.
Import and publish them online while disabling AutoScout24 export.
Ignore them completely.
Performance Optimization
Additional options are available to improve import performance.
Skip Image Updates
When enabled, images will not be re-imported when an existing listing is updated. This significantly reduces import time for large inventories.
Skip YouTube Updates
When enabled, YouTube video links will not be updated during listing synchronization.
This option can further improve synchronization performance.
Running the First Import
Once the configuration is complete, the first import can be started manually.
During the import process, WPdealer retrieves:
Vehicle specifications
Prices
Images
Equipment
Dealer information
Availability status
When the import is complete, a summary screen displays the number of imported, updated and skipped listings.
Viewing Imported Listings
Imported vehicles become regular WPdealer vehicle listings and can be managed directly from WordPress.
Dealership staff can:
Edit vehicle information.
Update prices.
Add custom content.
Publish or unpublish listings.
WPdealer AutoScout24 supports importing vehicles from multiple AutoScout24 dealer accounts into a single website.
This is particularly useful for:
Dealer groups managing multiple branches.
Automotive marketplaces.
Multi-brand dealerships.
Franchise networks.
Multiple AutoScout24 accounts can be configured within the same WordPress installation and imported into a single inventory.
Imports are managed through a single synchronization process. When an import is started, either manually or automatically, WPdealer sequentially imports listings from all configured AutoScout24 accounts using the same synchronization settings and schedule.
This ensures that the entire inventory remains synchronized through a single centralized workflow.
Each imported listing contains all data provided by AutoScout24, including technical specifications, equipment, images and dealer information.
How to Export Vehicle Listings to AutoScout24
WPdealer AutoScout24 allows dealerships to publish their vehicle inventory directly from WordPress to AutoScout24.
Important
AutoScout24 export functionality is currently available only for dealerships operating in Italy and Germany.
If AutoScout24 enables export access in additional countries in the future, this guide will be updated accordingly.
Unlike imports, which can be configured from multiple AutoScout24 dealer accounts, exports can only be performed towards a single AutoScout24 account.
The connection procedure is identical to the one described in the import section, so we will focus here on the export workflow itself.
Selecting Which Listings to Export
WPdealer gives complete control over which vehicles should be published on AutoScout24.
From the vehicle listings screen in WordPress, each vehicle can be individually marked for export or excluded from AutoScout24.
This allows dealerships to decide exactly which vehicles should appear on the marketplace.
Typical use cases include:
Exporting only selected vehicles.
Keeping certain vehicles exclusively on the dealership website.
Temporarily disabling export for specific listings.
Changes are saved directly within the vehicle listing and will be applied during the next export cycle.
Export Settings
WPdealer AutoScout24 offers multiple export strategies to accommodate different dealership workflows.
The correct option depends on whether your website or AutoScout24 should be considered the primary inventory source.
Update existing listings, don’t delete on AutoScout24 those that are not on this website
Use this option when your website and AutoScout24 inventories are managed independently.WPdealer will:
Create new listings on AutoScout24.
Update existing listings.
Leave untouched any listings that exist on AutoScout24 but are not present on your website.
This is the safest export mode and is recommended when using multiple inventory management systems.
Delete existing listings and insert them as new, don’t delete on AutoScout24 those that are not on this website
Use this option when your website and AutoScout24 inventories are managed independently, but you want exported listings to be republished as new advertisements.WPdealer will:
Delete previously exported listings.Recreate them as brand new listings.Leave untouched any listings that exist on AutoScout24 but are not present on your website.
In some situations, this may help improve listing visibility on AutoScout24.
Important: Listing deletion on AutoScout24 is irreversible. We strongly recommend testing the export process thoroughly before enabling this option.
Update existing listings, delete on AutoScout24 those that are not on this website
Use this option when your website is the primary inventory management system.WPdealer will:
Create new listings.Update existing listings.Remove from AutoScout24 any listings that are no longer available on your website.
This mode helps maintain perfect consistency between your website and AutoScout24 inventory.
Important: Listing deletion on AutoScout24 is irreversible. We strongly recommend testing the export process thoroughly before enabling this option.
Delete all listings on AutoScout24 before each export
Use this option when your website is the only source of truth for vehicle inventory and you want AutoScout24 to exactly mirror your website.Before each export, WPdealer will:
Remove all existing listings from AutoScout24.Export the complete inventory from your website as new listings.
In some situations, this may help improve listing visibility by republishing all vehicles.This is the most aggressive synchronization strategy and should only be used when absolutely necessary.
Important: Listing deletion on AutoScout24 is irreversible. We strongly recommend testing the export process thoroughly before enabling this option.
Scenario
Recommended Mode
AutoScout24 and website managed independently
Update existing listings, don’t delete on AutoScout24 those that are not on this website
Website is the primary inventory source
Delete existing listings and insert them as new, don’t delete on AutoScout24 those that are not on this website
Maximum listing freshness/visibility
Update existing listings, delete on AutoScout24 those that are not on this website
Website must completely mirror AutoScout24 inventory
Delete all listings on AutoScout24 before each export
Running an Export
Once the desired vehicles have been selected, the export process can be started from the Export tab within WPdealer AutoScout24.
Exports can be performed:
Manually, by clicking the Export button.
Automatically, using scheduled synchronization.
Import and export schedules are completely independent from one another.
This means dealerships can configure different frequencies for importing and exporting inventory depending on their workflow requirements.
For example:
Import every 4 hours and export once per day.
Import daily and export weekly.
Run both processes manually.
The scheduling options available for exports are identical to those available for imports:
Every 4 hours
Every 6 hours
Every 8 hours
Every 12 hours
Daily at a selected time
Weekly on a selected day and time
Export Results
When an export is completed, WPdealer displays a detailed summary showing the outcome of the operation.
The summary includes information such as:
Successfully exported listings.
Updated listings.
Listings skipped during export.
Possible errors returned by AutoScout24.
This makes it easy to verify that the synchronization completed successfully and quickly identify any listings that may require attention.
Once the export has been completed, the exported vehicles will become available within the dealer’s AutoScout24 account.
We recommend verifying the results directly from the AutoScout24 backend, where newly exported listings can be reviewed alongside existing inventory.
This final verification step provides confirmation that the synchronization was successful and that vehicle information, images and specifications have been correctly transferred from WordPress to AutoScout24.
By combining automatic imports and exports, dealerships can maintain a fully synchronized inventory between WordPress and AutoScout24 while minimizing manual work and reducing the risk of data inconsistencies.
Import and Export Best Practices
The flexibility offered by WPdealer AutoScout24 allows dealerships to adapt synchronization workflows to their specific business requirements. However, after working with dealerships of all sizes, we have identified a number of best practices that help ensure reliable and efficient inventory management.
Use AutoScout24 as the Primary Inventory Source When Possible
If your dealership manages vehicle inventory primarily through AutoScout24, we recommend enabling either Soft Synchronization or Hard Synchronization.
This ensures that vehicles removed from AutoScout24 are automatically updated on your website, preventing outdated listings from remaining visible to potential customers.
Configure Synchronization According to Your Workflow
WPdealer AutoScout24 can be used in different ways depending on how your dealership manages its inventory.
Import Only
Many dealerships use AutoScout24 as their primary inventory source and simply want to display their vehicles on their WordPress website.
In this scenario, only the import functionality is required.
We generally recommend synchronizing inventory every 4 to 12 hours, depending on the number of vehicles and how frequently listings are updated.
Export Only
Some dealerships prefer to manage their inventory directly within WordPress and use AutoScout24 only as a publishing channel.
In this case, only the export functionality is required.
A daily export is often sufficient, although dealerships that update inventory frequently may choose to export multiple times per day.
Import and Export Together
When both import and export are enabled, it is important to define which platform acts as the primary source of truth for vehicle data.
In most cases, AutoScout24 is used as the primary inventory source and the website is synchronized from it.
For this reason, we generally recommend importing more frequently than exporting.
A typical configuration might be:
Import every 4 or 6 hours.
Export once or twice per day.
This ensures that the website remains aligned with the latest information available on AutoScout24 while avoiding unnecessary export operations.
Choose Synchronization Intervals According to Inventory Size
For smaller inventories, more frequent synchronization can help keep vehicle information up to date throughout the day.
For larger inventories, less frequent synchronization may provide better overall performance and reliability.
As a general guideline:
Up to 100 vehicles: every 4 to 6 hours.
100 to 500 vehicles: every 8 to 12 hours.
More than 500 vehicles: daily synchronization.
The ideal interval depends on the number of vehicles, hosting resources and dealership workflow.
Review Your First Synchronization Carefully
During the initial synchronization, WPdealer may import listings that already exist on the website but are not yet linked to AutoScout24 references.
For this reason, we recommend reviewing imported listings after the first synchronization and removing any duplicate entries before enabling automatic synchronization.
Once the initial synchronization has been completed, future imports and exports will be managed automatically.
Monitor Synchronization Reports
Both import and export operations generate detailed summary reports.
Reviewing these reports periodically helps identify:
Listings that failed to synchronize.
Missing images.
Incomplete vehicle data.
AutoScout24 connection issues.
Regular monitoring ensures that inventory remains accurate across all channels.
Final Thoughts
A properly configured synchronization workflow can save hours of manual work every week while significantly reducing the risk of errors and inconsistencies.
Whether you manage a small independent dealership, a multi-brand showroom or a group of dealerships, WPdealer AutoScout24 provides the tools needed to maintain a reliable and fully synchronized vehicle inventory between WordPress and AutoScout24.
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